Case Study

CVS Health - Community Design System

Establishing a unified design language for CVS Health's community-facing products.

Categories
Enterprise,B2C,Design Systems,Leadership
CategoryLeadership · Product Design · Design Strategy
Timeline2023 - 2024
TeamCommunity
ClientCVS Health
CVS Health Community Design System Hero

Overview

While at CVS Health, I led the creation of the Community Design System. I built this as a strategic layer to bridge the gap between the rapid pace of individual product teams and Pulse, our main enterprise system. I wanted this to be a starting place where we could test and refine new ideas within our brand standards before they went wide. It works a lot like a sports pipeline; components prove they can handle real-world use across different apps first. Once a piece is fully vetted and demonstrates value to everyone, it graduates to the core Pulse library.

Middle aged male at whiteboard working on a product card
Middle aged male at whiteboard working on a list group

Problem Statement

The primary challenge I addressed was the "bottleneck" effect common in large-scale design organizations. Product squads often require specialized components that don't yet exist in the core library, leading to the creation of "shadow systems" that compromise visual consistency and accessibility. I needed to solve the tension between the rigid stability of the Pulse system and the urgent, exploratory needs of individual designers. My goal was to create a structured path for innovation that prevented design debt while ensuring that our enterprise library remained lean, performant, and free of "one-off" components that lack long-term scalability.

Design System Variables Examples

Solution

I designed a multi-tiered architecture that empowers teams to contribute to the ecosystem without risking the integrity of our primary source of truth. To make this process seamless, I developed a custom plugin that scans design files to identify new components and audit them against the in-house Pulse standards—a tool I was particularly proud of because it turned a manual vetting process into a streamlined, technical workflow.

  • Federated Component Library: I built an extensive suite of atomic and molecular elements—including complex cards, rewards UI, and product thumbnails—that serve as standardized building blocks for community experimentation.

  • The Graduation Pipeline: I established a formal governance model where components are monitored for reuse and performance; once a pattern proves its worth in the "Community" field, it undergoes a final vetting for full responsive flexibility and WCAG compliance before entering Pulse.

  • Automated Vetting & Auditing: By leveraging the plugin I created, I enabled the design systems team to extract components from various project files and vet them directly against our established design system, ensuring consistency was maintained even during rapid iteration.

Image of the community design system component examples

Outcome

This dual-system approach transformed how we scale design at CVS Health. By providing a formal "sandbox" for our designers, we significantly reduced inconsistent UI proliferation while accelerating the evolution of our parent system. The Community Design System effectively became the R&D arm of Pulse, ensuring that every component in our primary library is battle-tested and data-backed. The result is a more resilient, community-driven ecosystem that maintains enterprise-level standards while fostering a culture of bottom-up innovation.

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